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REDUCED FAT
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Innova Reduced Fat Adult Dry Dog Food is formulated with 40% less fat than regular Innova Adult Dog Food. But you'll be happy to know that Innova Reduced Fat Dog Food maintains all of the healthful Innova ingredient features and nutritional benefits that you've come to expect. It includes fresh, wholesome, nutritious ingredients from each of the basic five food groups: meats, vegetables, fruits, dairy and grains! Innova Reduced Fat Dog Food uses high-quality turkey and chicken which are both very digestible sources of protein.
We believe Reduced Fat shouldn't mean reduced nutritional quali
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IN123486
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Manufacturer |
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INNOVA
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Usually Ships in 24 Hours
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Product Detail |
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Ingredients
Click on an ingredient to learn more.
Turkey
Turkey is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of turkey or a combination of thereof - exclusive of feathers, heads, feet, and entrails.
Turkey is an excellent source of highly digestible protein. Natura uses high-quality turkey in many of our formulations.
The turkey Natura uses is tested to be free of hormones, antibiotics and pesticides, as well as chemical preservatives such as BHA, BHT and ethoxyquin. This is an important distinction because manufacturers are not required to list substances that are present in the ingredients when they go into the pet food.
Chicken
Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.
Chicken is an excellent source of protein.
The chicken Natura uses is tested to be free of hormones, antibiotics and pesticides, as well as chemical preservatives such as BHA, BHT and ethoxyquin. Natura does not add these harmful ingredients, and they are not present in the ingredients we use. This is an important distinction, because manufacturers are not required to list substances that are present in the ingredients when they go into the pet food.
Barley
Barley is a major food and animal feed crop, a member of the grass family Poaceae.
Ground barley is the entire barley kernel, ground or chopped.
Ground Barley is a good quality source of carbohydrates. Because Natura uses the entire barley kernel, it contributes additional protein, barley oil, bran, vitamins and minerals to the diet.
Brown Rice
Potatoes
Potatoes are whole, freshly cooked, Idaho russet potatoes, that include the skins.
Natura uses only whole, freshly steam cooked potatoes. They are not pre-processed, so they retain all of their important nutrients (including 'protector' antioxidants).
Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper, iron, magnesium, niacin and potassium. Natura uses only fresh, whole fruits and vegetables, just like you would buy at the grocery store.
Rice
Rice, unless listed as brown rice, is the de-hulled rice kernel, without the bran -- known as white rice.
Rice, in its whole form, is a high quality source of carbohydrates, protein and fiber. This is in contrast to fractionated grain ingredients used by some manufacturers such as rice polishings, rice bran, or brewers rice which have been leeched of much of their nutrient value.
Natura uses whole rice, which is the most easily digested grain and the least likely to cause allergic reactions. It is an antidiarrheal and helps lower cholesterol. Natura also uses brown rice, which is the same plant with the bran intact.
Chicken Meal
Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.
Chicken meal is considered to be the single best source of protein in commercial pet foods. Natura uses high-quality, low ash chicken meal extensively. This ingredient is very digestible, very palatable, and very expensive.
Herring Meal
Herring meal is the clean, rendered (cooked down), dried ground tissue of undecomposed whole herring or herring cuttings, either or both, with or without the extraction of part of the oil.
Herring meal is a good source of Omega 3 essential fatty acids. Natura uses the whole herring including the oil from this excellent food fish in our cat and dog food products.
Chicken Fat
Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.
Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and coat health. Because Natura uses such high-quality chicken, this is a high-quality source of fat.
Flaxseed Meal
Flaxseed meal is the ground product obtained from the seed of the flax plant.
Flaxseed meal is a good source of Omega 6 and Omega 3 essential fatty acids. These fatty acids help produce the soft, luxuriant coat that Natura foods are known for.
Natural Flavors
Natural flavors are minimally processed flavor ingredients that do not contain synthetic or artificial components.
In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary. However, it is always made from the same animal species on which the formula is based. For example, the "natural flavor" used in the original EVO formula contains a reduction of chicken meat - much the same process as is employed to create a chicken stock in your home kitchen.
Apples
A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.
Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron.
Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.
Carrots
Carrots are the roots of the carrot plant, and a member of the parsley family.
Innova dog and cat foods contain whole steamed, carrots which are free of pesticides.
When ingredients are fresh and not pre-processed, they retain all their flavors and important nutrients (including 'protector' antioxidants). Natura uses only fresh, whole fruits and vegetables in our foods.
Cottage Cheese
Cottage cheese is the result of separating milk or cream into curds and whey. The curds are drained and pressed to form the soft, white, spoonable cheese.
Cottage cheese is an excellent source of calcium, phosphorus, protein and vitamins. Natura uses high-quality cottage cheese, straight from its retail container. The cottage cheese has only trace amounts of lactose and because of its limited inclusion in the formula, the ultimate amount of lactose in the finished product is insignificant and would not be in sufficient supply to cause an intolerance problem.
Sunflower Oil
Sunflower oil is obtained by extracting oil from sunflower seeds.
Sunflower oil has a high concentration of linoleic acid (73%), which is important for good skin and coat health. Natura uses sunflower oil that has been cold-pressed and protected from exposure to heat and light. This very high quality, very palatable fat is used in California Natural and Innova formulations.
Alfalfa Sprouts
Alfalfa sprouts are a member of the pea family.
Alfalfa sprouts are rich sources of antioxidants, anti-carcinogens, phytochemicals, enzymes, trace minerals and numerous other living nutrients which work against toxins, resist cell mutation and invigorate the body's immune system. One of the phytochemicals contained in alfalfa sprouts is 'saponins'. Saponins lower the "bad" cholesterol and fat but not the "good" HDL fats. Sprouts are good sources of vitamin C, folate, beta carotene and niacin.
Egg
Egg is the part or whole of the reproductive body produced by hens.
Eggs are an excellent source of protein, with naturally occurring complex combinations of amino acids. Natura uses only whole eggs in our products.
Garlic
Garlic is the whole clove of the garlic plant.
Garlic is valued for its anti-oxidant properties, as well as its enjoyable flavor.
Natura selects only fresh, whole fruits and vegetables for our pet foods. They are not pre-processed, so they retain flavors and important nutrients (including 'protector' antioxidants).
When comparing ingredients in pet foods, it pays to ask about the source of the ingredients. Are they fresh, dried, powdered, or otherwise processed? These characteristics affect both the flavor and nutritional value of the final product.
Dicalcium Phosphate
Dicalcium Phosphate is a calcium salt of phosphoric acid.
Dicalcium phosphate provides both calcium and phosphorus, which are vital for building and maintaining strong bones and teeth. Calcium also regulates heartbeat and other muscle contractions and is necessary for proper blood clotting. Phosphorus plays an important part in the body's energy production.
Potassium Chloride
A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.
Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.
Chicory Root Extract
Chicory Root Extract is primarily composed of the polysaccharide inulin, which has been extracted from the root by a mechanical process. Chicory Root is a thick-rooted blue-flowered European perennial composite herb widely grown for its roots and as a salad plant.
Commonly known as a "prebiotic," the inulin derived from the Chicory Root is a fructooligosaccharide added to accomplish the same purpose as supplementing probiotics. The prebiotic feeds the "good bacteria" and hinders the growth of bad bacteria in the pet's digestive tract.
Direct-Fed Microbials
L-Carnitine
Carnitine, or L-carnitine, is a vitamin-like compound made in the body from the amino acids lysine and methionine. It is found in animal-based, not plant-based, sources of protein.
L-carnitine has been used to help with fat metabolism, and recent scientific studies indicate that it helps reduce weight in overweight dogs and cats.
Lecithin
Lecithin is a specific phospholipid and the principal constituent of crude phosphatides derived from oil-bearing seeds.
Lecithin is essential for normal fatty acid transport within cells. It is obtained chiefly from soybeans, corn and egg yolk. Natura uses whole grains, fresh fruits and natural protein sources which provide all the essential fatty acids, vitamins and minerals necessary for the life and health of our pets.
Rosemary Extract
Rosemary is an evergreen shrub of Rosemarinus Officinalis.
Rosemary, along with its cancer prevention properties, is a highly effective preservative.
Vitamins/Minerals
Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. Minerals are inorganic substances essential for a host of vital processes within the body.
AAFCO regulates minimum standard quantities of vitamins and minerals in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins and minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Our Innova products also contain beneficial probiotic supplements, which are not required by the AAFCO minimums.
Included in our foods are some of the following: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Folic Acid, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate
Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.
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