SuperStraigh™ Shampoo is part of the "Straight Collection", a specialized temporary straightening and smoothing system developed for frizzy, curly, wavy or unruly colour-treated hair.
Why SuperStraight™?
To fulfill the consumer need for smooth, straight, controlled hair that is colour-treated
PureOlogy is the 1st line to address these needs: Thermal and colour protection while smoothing, straightening and maximizing colour retention
45% of women have curly hair and need a product to tame, smooth and straighten their hair.
Good examples and PureOlogy devotees are: Tiffany Am
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purestrsham8
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100
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